Software Solutions
Application Development
Product Development
Project Rescue
Migration/Re-Engineering
Maintenance/Enhancement
System Integration
Graphics & Animation
Web Technologies
Application Development
Ecommerce Portals
Community Portals
Brochure Websites
Search Engine Optimization
Corporate Identity
Managed Services
SOA/SAAS
Our Technology
Customer Feedback
Founder/CEO Leading Internet Marketing Company, USA
"Excelencia Consulting has been a pleasure to work with over the last year. They have a fresh outlook on projects; they give a good team effort and have been
+ More..
Services » Software Solutions » Web Technologies » Search Engine Optimization
What is search engine optimization?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website
from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is
presented in the search results, or the higher it "ranks", the more searchers will visit that site.
Why do I need search engine optimization? If you want potential customers to visit your website and exposure for your products and services then optimizing your website is a must in today's over saturated marketplace.
How do you achieve results? Optimization is split into two categories
On-Site: Simply describes the changes made to your web site that allow Google and the other search engines to read the words within your site and work out what search terms you want to be found under.
Off-Site: Is by far the most important part of an online strategy and is how we make Google see your site as more important than your competitors. Google measures the number of web sites on the web that reference your site, i.e. link to it. This is often called link popularity. Achieving link popularity is difficult, and there are many ways of gaining lots of links to your site, but google will not count them as it works to a few relevancy and quality rules including:
These are just a few of the criteria's looked at by the engines.
A combination of these methods and comprehensive key phrase research allows us to achieve excellent results for our clients.
Why do I need search engine optimization? If you want potential customers to visit your website and exposure for your products and services then optimizing your website is a must in today's over saturated marketplace.
How do you achieve results? Optimization is split into two categories
- On-Site
- Off-Site
On-Site: Simply describes the changes made to your web site that allow Google and the other search engines to read the words within your site and work out what search terms you want to be found under.
Off-Site: Is by far the most important part of an online strategy and is how we make Google see your site as more important than your competitors. Google measures the number of web sites on the web that reference your site, i.e. link to it. This is often called link popularity. Achieving link popularity is difficult, and there are many ways of gaining lots of links to your site, but google will not count them as it works to a few relevancy and quality rules including:
- Not counting reciprocal links.
- Only counting links that are producing traffic.
- Calculating whether the link is relevant to your site or not.
- Calculating the lineage of a link, i.e. looking at whether the site linking to you is spamming or not.
These are just a few of the criteria's looked at by the engines.
A combination of these methods and comprehensive key phrase research allows us to achieve excellent results for our clients.
